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DISTINCTLY MAINE

Mainers have passed down their love of Maine Lobster for generations – sharing family recipes, teaching their children to harvest it and instilling the values of the lobstermen community.

And while the legacy has grown, the same deliciously sweet flavor Maine Lobster is known for has remained. Lobstermen have worked hard to preserve the resource, hand-catching every single lobster and continuing to protect Maine’s pristine waters.

Today, over 80% of lobster caught in the U.S. comes from Maine, home to countless unique seafood recipes, family-owned lobster businesses and lobstermen stories. As the Maine Marketing Lobster Collaborative, our goal is to share Maine’s greatest treasure and the stories behind it with the world.

Since its inception, The Maine Lobster Marketing Collaborative has been working tirelessly to promote, educate, and ensure the sustainable development of the lobster industry and its key stakeholders. The organization strives to expand consumer knowledge by offering delicious lobster recipes and facilitating connections between businesses and reliable lobster suppliers.

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MEET THE MAINE CHARACTERS

COOKING WITH MAINE LOBSTER

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Broiled Maine Lobster Tostada with Pineapple Salsa
Broiled Maine Lobster Tos…
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Split Whole Broiled Maine Lobster with Lemon Herb Butter
Split Whole Broiled Maine…
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Coconut Curry Maine Lobster
Coconut Curry Maine Lobst…
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Maine Lobster Ceviche
Maine Lobster Ceviche…
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Puerto Nuevo-style Maine Lobster
Puerto Nuevo-style Maine …
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Grilled Whole Maine Lobster with Escovitch Butter
Grilled Whole Maine Lobst…
FIND RECIPES

MAINE LOBSTER AT A GLANCE

Maine Lobster is truly one-of-a-kind, and so is the fishery that brings it to you.

5,600

LOBSTERMEN
WHO OWN AND OPERATE THEIR OWN SMALL BUSINESSES

100%

HAND-HARVESTED
LOBSTER

$1B

ANNUALLY CONTRIBUTED
TO THE MAINE ECONOMY

400+

YEARS
IN OPERATION

THE FISHERY

  • THE HISTORY

    The first documented catch of Maine Lobster dates back to the English settlers in the 1600s, making Maine Lobster one of the oldest continually operated industries in North America.

  • THE LEGACY

    The Maine Lobster tradition has been passed down for generations, and the fishery uses low-impact traps and sustainable practices to help continue it for future generations.

  • THE FUTURE

    Maine’s iconic fishery gets better with age. New products, innovations and practices are helping Maine Lobster to be more efficient and sustainable.

THE FISHERY

THE HISTORY

The first documented catch of Maine Lobster dates back to the English settlers in the 1600s, making Maine Lobster one of the oldest continually operated industries in North America.

THE LEGACY

The Maine Lobster tradition has been passed down for generations, and the fishery uses low-impact traps and sustainable practices to help continue it for future generations.

THE FUTURE

Maine’s iconic fishery gets better with age. New products, innovations and practices are helping Maine Lobster to be more efficient and sustainable.

STEWARDS OF THE SEA

Maine’s lobstermen have built a legacy – one built on delicious seafood, hard work and, most importantly, sustainability. As these Mainers have grown the fishery, they have also preserved the lobster population, Maine’s rich sea life and pristine waters.

WATCH THE SERIES
Partnering In Science
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Sustainability At Work
Partnering In Science
Episode 2
For decades, Maine lobstermen have partnered with scientists and marine biologists to conserve Maine’s waters….
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Preserving Our Oceans
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Sustainability At Work
Preserving Our Oceans
Episode 3
Mainers are approaching the challenges of climate change as they always have –…
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Maintaining Coastal Communities
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Sustainability At Work
Maintaining Coastal Communities
Episode 4
To the people of Maine, lobster can help build a career, an economy, and a way of…
Watch

HOW TO HOST WITH MAINE LOBSTER

Thinking of hosting a themed dinner party? Guarantee your guests have a shell of a good time by incorporating Maine Lobster into your menu.

SEE OUR GUIDE

TAKE A MAINE LOBSTER TOUR IN YOUR CITY

You don’t have to live in New England to enjoy the sweetest lobster on Earth. If you live in Chicago, Dallas or Miami, you can get a new taste of your city by taking a Maine Lobster Tour.

START PLANNING

TAKE A TOUR ON A LOBSTER BOAT

Lobster Boat Tours are a great way to get out on the water, enjoy Maine’s scenic coastline and learn about lobster harvesting from an expert. Find out how the harvesters are protecting their valuable lobster resource and the pristine ocean environment for generations to come.

FIND A TOUR

MUST-VISIT LOBSTER SPOTS IN MAINE

Planning a trip to Maine? Whether you’re looking to dine in at scenic waterfront restaurants or visit storied lobster shacks, our must-visit Maine Lobster guide can help anyone get a real taste of Maine and support local businesses.

SEE OUR GUIDE

Meet the
People Behind the Fishery

Frank Gotwals

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Krista Tripp

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Curt Brown

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Merritt Carey

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Brian Rapp

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Bruce Fernald

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Chris Welch

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Steve Train

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ORDER MAINE LOBSTER

EXPLORE LOCAL COMPANIES, DEALERS AND SUPPLIERS

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MARKETING

MAINE LOBSTER

Meet The Collaborative

The Maine Lobster Marketing Collaborative (MLMC) helps to support businesses, showcase the people behind the lobster and grow the fishery.

We provide free marketing tools, launch campaigns and host events to help Maine lobstermen, dealers, suppliers and restaurants.

Meet The Collaborative

CONTACT US

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