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Promotion Council Announces Lobster Lovers Campaign

7/16/2012
Portland, ME.  June 16, 2012--The Maine Lobster Promotion Council is celebrating a robust harvest with the Maine Lobster Lover campaign.  Launching in August, the campaign will include contests and giveaways that will make any lobster lover drool.

"Given the abundance of lobsters we have seen already this season, we are predicting another record level lobster harvest  this year," said Dane Somers, executive director of the Maine Lobster Promotion Council.  "And because of this remarkable bounty, we want to celebrate one of our state's most popular iconic symbols and encourage people to enjoy more lobster than ever."  "Maine’s lobster conservation efforts are clearly paying off, with record level lobster harvests recorded each of the last three years. " said Somers.

The Maine Lobster Lover Celebration will begin in August and include promotions with retailers, restaurants, and members of the hospitality industry here in Maine and New England. Maine Lobster Promotion Council will release details on the campaign in the next few weeks.

For more information, please visit www.lobsterfrommaine.com <http://www.lobsterfrommaine.com/>  and remember to "Like” Lobster From Maine on Facebook!

For information on the Maine Lobster Promotion Council Contact:

Marianne LaCroix,
Director of Marketing
Maine Lobster Council
(207) 541-9310
MLaCroix@lobsterfrommaine.com

About Maine Lobster Promotion Council
Founded by the lobster industry and funded by lobster license holders, the Maine Lobster Promotion Council represents the interests of the entire Maine lobster industry. From the harvesters, to the dealers and processors, the council works to market and promote the sale of Maine lobster worldwide.