The Maine Lobster Promotion Council's Mission is to provide professional support, guidance, and leadership to members of the Maine Lobster industry in the areas of marketing, advertising, public relations, and promotional efforts to assist in developing long-term market value and economic stability for the industry.
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The Council was founded by the lobster industry and funded by lobster license holders, markets and promotes the sale of Maine lobster to customers worldwide. The Council encourages the education and training of all customers in handling, preparing, serving, promoting and selling Maine Lobster.
The Council supports and enhances the brand positioning for Maine Lobster, as one of the world's most respected and recognized seafood brands.
Our promotion and events keep Maine Lobster top of mind for consumers and buyers year round. Some media and promotions that provide the greatest return on investment include:
- Internet marketing, rich web content and simple functionality
- Earned media coverage
- Public service announcements
- Targeted advertising
- Trade shows and conventions
- Restaurant and retail educational and promotional programs